We’ve sat in the CFO chair. Now we build it for you.
Founded by a CFO who scaled a company from startup to acquisition to integration. We’ve been where you are.
We kept seeing the same pattern.
We plug in as the finance leadership and the team underneath it, in weeks rather than quarters.
What you actually get.
Playbooks refined inside founder-led companies scaling through their first serious inflections. Not academic frameworks.
Big-firm training and operating scars, delivered without the fees, the layers, or the deck-first culture.
A scoping call in the first week and a team inside your tools the next. Value in month one.
Whatever comes next, a raise, a sale, an ERP migration, an acquisition, the function is shaped for it rather than scrambled around it.
Built by operators and backed by experience.
Just strategic execution and commercial calm when it counts.
What clients get back.
- 01Faster, sharper decisions backed by real-time insight
- 02Founders win time back to build
- 03Capital raises with less stress and stronger stories
- 04Teams scale with structure
The companies we’re built for.
Four principles.
Kiran Faruqi
Chartered Accountant CPA, CA Ontario, PwC-trained; IFRS leadership at Sun Life; Head of Finance for Shared Service Rocket Internet (South Asia); eight years as Group CFO of Daraz Group (Alibaba) across five markets, with multi-fold topline growth, $200M+ in transactions with an Alibaba exit and fundraising and acquisitions with Rocket Internet, Ooredoo, and CDC UK; 20+ years across four continents; based in Dubai, UAE.
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