We’ve sat in the CFO chair. Now we build it for you.
Founded by a CFO who scaled a company from startup to acquisition to integration. We’ve been where you are.
We kept seeing the same pattern.
We plug in as the finance leadership and the team underneath it, in weeks rather than quarters.
What you actually get.
Playbooks refined inside founder-led companies scaling through their first serious inflections. Not academic frameworks.
Big-firm training and operating scars, delivered without the fees, the layers, or the deck-first culture.
A scoping call in the first week and a team inside your tools the next. Value in month one.
Whatever comes next, a raise, a sale, an ERP migration, an acquisition, the function is shaped for it rather than scrambled around it.
Built by operators and backed by experience.
Just strategic execution and commercial calm when it counts.
What clients get back.
- 01Faster, sharper decisions backed by real-time insight
- 02Founders win time back to build
- 03Capital raises with less stress and stronger stories
- 04Teams scale with structure
The companies we’re built for.
Four principles.
The Finascale 5X™
Finance built for growth.
As businesses scale, the role of finance changes. Reliable reporting is the starting point, but it is not enough. Finance needs to explain performance, help management stay in control, anticipate what is coming and support the decisions that shape the business.
The Finascale 5X™ is the framework we use to assess and build that capability.
Reliable numbers, timely reporting and a clear view of cash and performance.
Understand how the business makes money, what drives margin and cost, and why performance is changing.
Clear ownership, the right controls and a practical understanding of the levers management can pull.
Forecasts and scenarios that help management anticipate risks, opportunities and funding needs.
Finance becomes part of how the business allocates capital, manages growth and prepares for major decisions.
We start with the business, not the job title.
We assess where the finance function is today, where the business is going, and what capability needs to change. We then build the right combination of:
- People
- Process
- Systems
- Data
- Governance
- AI
Depending on the business, that may mean strengthening the existing team, adding finance leadership or specialist talent, improving planning and reporting, redesigning processes, implementing systems or preparing for a transaction.
The objective is the same: a finance function that can keep pace with the business.
Assess your finance function across the 5 stages.
Assess your finance function
Kiran Faruqi
Chartered Accountant CPA, CA Ontario, PwC-trained; IFRS leadership at Sun Life; Head of Finance for Shared Service Rocket Internet (South Asia); eight years as Group CFO of Daraz Group (Alibaba) across five markets, with multi-fold topline growth, $200M+ in transactions with an Alibaba exit and fundraising and acquisitions with Rocket Internet, Ooredoo, and CDC UK; 20+ years across four continents; based in Dubai, UAE.
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